Porselensmusset Porsgrund 

Porsgrund Porselen is the Norwegian equivalent of Royal Copenhagen and has set the table in thousands of Norwegian homes over the last century. We have developed a visual identity based on Porsgrund Porselen’s logo and its characteristic straw pattern. It contains a historical reference, is significant, and makes room for the physical objects of the exhibition.

The strategy for the visual communication of the museum is to establish a salient identity framework that can position the museum as a modern facilitator of a proud Norwegian cultural history.

Client
Porselensmusset Porsgrund 
2016


Client
Porsgrunn Porselen
2016

Tasks
Illustration
Exhibition
Brand strategy

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In addition to the typography, colors, and photos, we used the Porsgrund patterns and the iconic products in developing the identity.

In addition to the typography, colors, and photos, we used the Porsgrunn patterns and the iconic products in developing the identity.

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The icons and patterns establish familiarity and express short stories within the digital installations of the exhibition, on the walls, and in the overall promotion. 

Icons and patterns establish familiarity and express short stories within the digital installations of the exhibition, on the walls, and in the overall promotion. 

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If you are interested in further
details about the case contact
Klaus Matthiesen, founding partner.

If you are interested in further
details about the case contact
Klaus Matthiesen, founding partner.

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