Porsgrunn

Client → Porsgrunn Porselen
Task → Identity / Exhibit

Porsgrunn Porselen is the Norwegian equivalent of Royal Copenhagen and has set the table in thousands of Norwegian homes over the last century. We have developed a visual identity based on Porsgrunn Porselen’s logo and their characteristic straw pattern. It contains a historical reference, is significant, and gives room for the physical objects of the exhibition.

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The strategy for the visual communication of the museum is to establish a salient identity framework, which can position the museum as a modern facilitator of a proud Norwegian cultural history.

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In addition to the typography, colors and photos, we used the Porsgrunn patterns and the iconic products in developing the identity.

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Icons and patterns establish familiarity and express short stories within the digital installations of the exhibition, on the walls, and in the overall promotion.

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Working with an aesthetic and classic theme such as china as a designer has been a complete pleasure. We spent a lot of time in the preliminary research on various patterns in order to define a tone that can give the visual identity of the museum a voice while exhibiting the Porsgrunn china.

If you are interested in further details about the case contact Klaus Matthiesen, founding partner.

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• Balticagade 9
• 8000 Aarhus

• Balticagade 9
• 8000 Aarhus

• Balticagade 9
• 8000 Aarhus

• Balticagade 9 • 8000 Aarhus

• Balticagade 9
• 8000 Aarhus

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