Client → Journl
Task → Strategy / Identity
Journl is a digital medical record for patients in the hospital system, which brings the system and the individual closer together. Journl helps to shape the future relationship between patient and clinics - a relationship based on insight, equality and shared responsibility.
We provided Journl with a new brand strategy and visual identity and created a universe in which clinical professionalism meets a more playful and intuitive human touch when it comes to logo, typography and the use of icons.