Hjejleselskabet
Redefining and repositioning one of the oldest Danish shipping companies and most famous tourist icons, Hjejleselskabet calls for both empathy, craftsmanship, and historical insight.
In close collaboration with the company’s executives and a selected team of stakeholders, we facilitated strategic workshops and a design process, to create a clear and focused brand story about Hjejleselskabet: its history and its ambitions to continue as a dynamic experience company.
Client
Hjejleselskabet
2018
Client
Hjejleselskabet
2018
Tasks
Brand strategy
Corporate identity
Print
Illustration
The logo consists of the H, the bird, the wave, and the circle, each emphasizing different aspects of the legacy and work of the company while framing the company's 150-year long history in a contemporary expression.
The logo consists of the H, the bird, the wave, and the circle, each emphasizing different aspects of the legacy and work of the company while framing the company's 150-year long history in a contemporary expression.
The goal was to create unforgettable experiences - the kind of experiences in which people enjoy a profound sense of calm and presence; the very heart of people's enthusiasm for Hjejlen and the whole Silkeborg Lake District.
The goal was to create unforgettable experiences - the kind of experiences, in which people enjoy a profound sense of calm and presence; the very heart of people's enthusiasm for Hjejlen and the whole Silkeborg Lake District.
