Client → Design School Kolding
Task → Identity / Exhibit
In 2016, the theme of Design School Kolding’s annual graduation show was ‘Effect’. The mission of the exhibition was to highlight the difference that new graduate designers can make for the world. It was all about the effect of design: how it can be deployed to improve society, business and sustainability.
Promoting the exhibition involved developing an identity with a consistent visual concept, based on dynamism, contrast, attitude and repetition, underlining the theme of the exhibition with a potent recognisability.
Design should make sense to users, society and business. That same line of argument informs our own work, when we work on brands. It’s all about relevance. So it made sense in every conceivable way to help promote this future generation of designers.
If you are interested in further details about the case contact Klaus Matthiesen, founding partner.